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OpportunitiesSr. SEO Specialist – Bilingual

Sr. SEO Specialist – Bilingual

Toronto, ON

Montréal, QC

Toronto, ON

Montréal, QC

Summary of Job:

The Sr Bilingual SEO Specialist supports strategy and execution of search engine optimization solutions for dealer websites. This role will involve in depth analysis of the client’s digital marketing footprint as well as competitive analysis to uncover missed opportunities that will help the dealer grow their business. This position will spend majority of time auditing and implementing SEO recommendations on and off the website.

Key Areas of Responsibility:

Implement technical SEO & Content Marketing strategies on the client’s website such as creating pages or developing schema as well as implementing off site SEO strategies such as Google My Business optimization and Link Building for the purpose of increasing the client’s keywords exposure and organic/local traffic.

Perform keyword research to develop target lists that match up with client's goals. Complete on site, off site and competitive analysis. Use this research in combination with recommendations to guide on page and off page keywords optimizations. And with the help of various SEO tools, historical success data and digital trends – audit and analyze the dealers’ digital footprint from an SEO perspective. Using these findings build an in depth audit report for the client.

Work with SEO Manager and cross-functional departments to assist in building search engine optimization strategies for dealers and Dealer Group clients.

What You'll Be Doing

  • Focusing on SEO strategies and tactics, ensuring that Dealer websites on our platform are adhering to SEO best practices
  • Performing forensic technical SEO audits and inspections of websites to identify on-page, off-page, Crawl efficiency / Indexation, Web Performance (Core Web Vitals), and other technical issues
  • Implementing strategies to address gaps in organic search performance, keyword planning and on-page optimization 
  • Identifying growth opportunities in site infrastructure, keyword selection, and on-page optimization
  • Creating and optimize SEO landing pages for dealer websites
  • Monitoring performance metrics to understand organic search performance and measure the impact of technical and content changes
  • Growing dealer websites’ organic traffic through content and technical improvements
  • Staying current on global SEO and search landscape and emerging trends and identify tools and reports to automate processes or deliver more sophisticated understanding

What We're Looking For

  • 3+ years of SEO experience (both technical SEO and content marketing)
  • Fast learner with excellent problem-solving ability
  • Proven track record of results with improving search rankings and/or developing and managing website reporting tools
  • Working knowledge of SEO tools, website standards, website reporting tools, and web analytics
  • Solid analytical skills with key performance metrics are a must, with an understanding of WordPress CMS, Google Analytics, Google/Bing Webmaster Tools, SEM Rush, & Screaming Frog
  • Knowledgeable about the latest trends in the search engine
  • Google Analytics Certification would be an asset

We prefer this position to be based in Toronto or Montreal but are open to remotely-located team members in Canada who can align to EST working hours..