Careers at TRADER


Senior Product Manager, Dealer Software




A Software Product Manager is responsible for the vision, roadmap, and definition of a product or solution. This role spans many types of activities, from strategic to tactical, and covers the entire product lifecycle, from inception to sunset.

A Software Product Manager researches customer needs, understands the consumer journey, and surveys competitors – in order to define a differentiated product that delivers unique value in the Canadian automotive sector.

A Software Product Manager provides leadership, brings clarity, and bridges organizational gaps between different functional teams — most often between design, engineering, marketing, sales, and support.


  • Gathering of and advocacy for customer, consumer, & peer needs
  • Understanding of product demographics (buyers/browsers/users/etc)
  • Assistance in collection and review of competitive & market intelligence
  • Identification of competitive SWOT, and matching of recommendations
  • Identification of opportunities for product innovation & monetization
  • Development, maintenance, & communication of 3 years roadmap
  • Formulation and communication of product vision, goals, & metrics
  • Development of unique value/selling proposition (UVP/USP, i.e. product pitch)
  • Assistance in definition of strategy for pricing & packaging
  • Determination & prioritization of scope as epics, stories, & requirements
  • Assessment of product risks, and identification of mitigation options
  • Identification of need for product piloting, and framing of pilot plan
  • Validation of user experience & product build against acceptance criteria
  • Definition and review of product performance, ROI, & usage metrics
  • Frequent communication with internal stakeholders
  • Building of customer relationship (for validation of needs & direction)


  • Customer focus
    • Ability to relate to customers, their needs/wants, and their intrinsic motivators
    • Ensuring products and features are “fit for purpose” of customers
    • Constant drive to exceed customer expectations, and be their voice
    • Total focus on quality
  • Opportunity appraisal & strategic thinking
    • Quick to analyze issues and select best course of action using available resources
    • Ability understanding the relative value provided by products and features
    • Maintaining knowledge of current and emerging trends in the industry
    • Effective analysis and synthesis of product or market data
  • Leadership & decision-making
    • Adaptive leadership, staff management, and team-building skills
    • Strong negotiation skills and ability to prioritize
    • Feedback loops in place to ensure product performance is known
  • Planning & organizing for results
    • Ability to adjust to a changing environment, where product quality is the constant
    • Strong time management skills
    • High degree of resourcefulness
    • Solid grasp of go-to-market process and product life cycle
  • Communication
    • Effective communication skills with individuals at all levels of the organization
    • Excellent communication skills both verbally and in writing
    • Ability to explain technical concepts and theories to non-technical audiences
    • Ability to tell a compelling story about a customer, need, product, or initiative
    • English required; French an asset


  • Bachelor degree in related field or acceptable combination of relevant education and experience required; MBA preferred
  • Minimum 6 years of direct work experience in a product management capacity required; ideally with proven track record engaging with end users of the product
  • Minimum 4 years of direct work experience bringing B2B or B2C software as a service (SAAS) to market; ideally in the automotive industry
  • Minimum 2 years of direct work experience under agile delivery model required; ideally following Kanban or Scrum methodology and using matching tools
  • Demonstrated experience engaging with and presenting to C-level executives


Toronto, Ontario, CA


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